Racism in football Free Essay Example, 1000 words

According to Serge Branco who is a black player from the Republic of Cameroon, he hears racist insults against black payers each time he plays in St. Petersburg and that during most these incidents, the people who are running the club did do anything to stop the crowd from making such racist comments (Will Stewart, 3 May 2008). Incidents like this make people wonder if some of the well known football clubs are racist too. Branco pointed out that the fact that the management of the club did not do anything to stop the people from making comments against him because he is black made him suspect that the club management itself have bias against the color of his skin (Will Stewart, 3 May 2008). Many black football players suffered personal insults due to the color of their skin. Samuel Eto’o who is originally from the Republic of Cameroon in Africa has suffered more than his share of racism in the football field. When he played for the Spanish La Liga Club FC Barcelona in 2005, h e suffered from racial taunts from some Real Zaragoza spectators. We will write a custom essay sample on Racism in football or any topic specifically for you Only $17.96 $11.86/page In a separate interview, Eto’o commented that he does not like to take his children to football matches because of the racial slurs that people often make during these matches (www. bbc. co. uk, 4 April 2007). This really sad considering how much his children would love to see their father play football. To fight off racial discrimination during football matches, Eto’o suggested that players who feel that they have been discriminated against by fans should walk out from the game (www. bbc. co. uk, 7 May 2007). Of course this suggestion is easier said than done. Players who want their teams to win would certainly want to hang around and continue playing despite taunting for the crowds. Another black player who is often a subject of racist comments during football a match is Ghana-born German Gerald Asamoah. The most recent racist attack against Asamoah came from the Borussia Dorthmund goalkeeper Roman Weiderfeller. During a football match, Weidenfeller allegedly called Asamoah a â€Å"black pig†(www. bbc. co. uk, 19 August 2007).

Corruption and Globalisation Essay - 5195 Words

Corruption and Globalisation - Both of them have been so pervasive in recent years. According to a BBC survey, corruption ranked as the second biggest problem people concern in the world and globalisation ranked first. Are there any links between the two? To what extend they are related to each other? And what effect do they have? 1. Introduction Both globalisation and corruption are the words that have been used frequently in public debates all over the world in the last few years, and they are both complex concept. Globalisation is relatively new while corruption is an old one. Whether there may be any links between the two phenomena? And to what extend they are related? This essay will attempt to explore the relationship†¦show more content†¦The publications regarding the problems of corruption by those organizations have increased the awareness of the costs to the world of this problem. 2. Corruption and Globalisation Corruption has been around for a very long time. From ancient China to United States, from old Greece to modern Japan, it is hard to find an era in the human history where corruption doesn ´t exist. We are now at the time of very intense globalisation. International companies have much greater opportunities to trade and to invest than ever before. Countries are becoming more and more interdependent to each other. Communications are more efficient and information flow quicker. Globalisation can produce benefits, it can also bring risks. For example, the benefits may not be evenly distributed and therefore rich people become richer, poor people become poorer. It has been an increasingly serious question about the means of monitoring and regulating the way international firms conducting their businesses. While multinational corporations operating in emerging market countries, they will sometimes have to make a choice: they can act as good citizens, moral business that contribute to the country ¡Ã‚ ¯s economic growth and raise business standards in a long-term perspective, as well as help increase the local employment and economic; or, they may only focus on maximization of their profit alone in the short term, butShow MoreRelatedExamine the Effects of Globalisation on China1208 Words   |  5 PagesExamine the effects of globalisation on China The process of globalisation in China has been a rapid one. China’s exponential growth since the fall of Mao has lead to increased international influence – with China now operating on an international scale. Economically globalisation began in 1978 following Deng Xiaoping’s Open Door policy. This opened up China to foreign investment and the international markets. 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Emotional Marketing Necessity of Today’s Marketing Management Free Essays

The purpose of this paper is to write an analysis of an article that discusses an aspect of marketing management. During my research I was attracted to an article by James Cooper Titled, ‘Emotional Marketing as the Basis of Your Promotions’; after reading Coopers article I found Emotional Marketing to be interesting, but his article did not provide enough data to satisfy my interest in Emotional Marketing . So, rather than write about a single article, I have chosen to write about the topic of Emotional Marketing and its necessity in today’s Marketing Management. We will write a custom essay sample on Emotional Marketing: Necessity of Today’s Marketing Management or any similar topic only for you Order Now Marketing mangers must understand that if the consumers’ emotions are addressed in the right way they could get more loyal customers. This has unlashed the approach to marketing which was termed as â€Å"Emotional Marketing† (Drypen). Cooper points out that, â€Å"Marketing to today’s consumers is a challenging business because you are no longer listing the specifications of products and services. Instead you are meeting people on an emotional level to break into their consumer awareness†. As part of a company’s marketing strategy producers need to realize that there is a strong emotional connect between consumers / customers and the products they use. Brands that don’t make emotional connections with their prospects and customers will eventually lose out to those that do. The practice of emotional marketing as it relates to value proposition is all about getting your target audience to connect with your product, service, and brand at a very basic and fundamental level – the level of emotions. When building customer value, emotional marketing can be used in influencing customer perceived value and total customer benefit. Some examples of firms that are successful in this application can be seen with top brands such as Starbucks, Porsche, and so on. These products and services make an emotional connection with the people they serve. They have met the challenge of identifying how its products/services can connect emotionally. They have explored what type of experience their product can offer its customers and the perceived value to customer above the firm’s competitors. Emotional marketing can only take place once the company delivers a user experience that represents its purpose. Once the company is able to deliver on that promise, it can market the experience to consumer prospects. Companies must leverage: customer testimonials, word-of-mouth, discussion forums, and trials (marketingscoop). Ideally the company wants its products or services to deliver an experience, and gets prospects to participate along with having the experience themselves. Emotional marketing is a powerful strategy if you can deliver a strong customer experience, thus, leveraging the experience to maximize customer satisfaction in the long run. On the other hand, there are the companies that use emotional marketing when customers are having a not so positive customer experience. These companies take advantage during times of crisis and turmoil. An example of this is appealing to the public during an epidemic or natural disaster and offering short term solutions. Many times the products or services offered are not even effective, nor do they provide the experience the customer desires. Furthermore, the customers’ negative experience is just the opportunity that some companies are looking for to capitalize on short run profit maximization. Leveraging emotional marketing can help in evaluating and selecting market segments to exploit. If and when the marketing/promotion appeals to the emotional aspects of customers the companies, in some cases, can move toward targeting a ‘supersegment’. For example, many symphony orchestras target people who have broad cultural interests, rather than those who only regularly attend concerts (Kotler Keller pg 229). The product appeal is more toward a cultural or emotion interest rather than that of a physiological need. Emotion acts as a catalyst in the engine of the purchase decision process. Through experience and learning, people acquire attitudes. These in turn influence buying behavior (Kotler Keller, pg 170). This is important since favorable and unfavorable experiences trigger emotional feeling toward a product or service being marketed. Cooper’s article, â€Å"Emotional Marketing as the Basis of Your Promotions† only touched on promotion of the product as it appeals to emotional marketing. After further research I found that emotional marketing throughout the marketing process is important in its application to: marketing strategy, customer value, target markets, brands, market segment, customer satisfaction and purchasing decisions. In conclusion, marketing managers must understand that costumers get attracted to products which effect there feelings. Companies which want to stand above the competition have to leverage emotional marketing so as to increase market share. Effective development in emotional marketing can shift a marketing challenger or market follower to position of market leader. Thus, making emotional marketing a necessity of today’s marketing management. References Cooper, J. , (Feb. 2008) Emotional Marketing As The Basis Of Your Promotions , Written for Marketinglinx. com, retrevied from the World Wide Web on 14 May 2009 at http://www. articlesbase. com/marketing-articles/emotional-marketing-as-the-basis-of-your-promotions-325335. tml Kotler, P. , Keller, K. ,(2006), Marketing Management 13th edition, Pearson Prentice Hall. Upper Saddle River, New Jersey Drypen, (Nov. 2008),Emotional Marketing – to Play the Emotional Tune is the Necessity of Today’s Marketing, written for Drypen. com, retrevied from the World Wide Web on 14 May 2009 at http://www. articlesbase. com/authors/drypen/73887. htm Unknown, (2009), Making an Emotional Connection with Your Customers, written for marketingscoop. com, retrevied from the World Wide Web on 14 May 2009 at http://www. marketingscoop. com/emotional-marketing. htm How to cite Emotional Marketing: Necessity of Today’s Marketing Management, Essays